As the web continues to evolve so does the complexity and wealth of knowledge needed to truly master creating successful websites.
The articles contained in the Knowledge Center have been written to help you learn about essential building blocks of creating successful websites. This list of articles by no means covers all aspects of web design, but they will give you iimportant knowledge towards creating the best web site to meet your needs, whatever they may be.
This article explores the History of the Internet from its inception in World War II to the Technology Boom of the late 1990's.
History of the Web - 2This article explores the Technology Bust that occurred in 2000-2001 and the factors that contributed to bringing the internet boom to a halt.
Who's Succeeding on the Web TodayThis article examines fundamental strategies or website design principles that underlie successful websites today.
Who's Succeeding on the Web Today - 2This article reviews examples of the successful application of the fundamental website design principles and the resulting marketing trends & internet advertising campaigns we see evolving today.
Not every business needs a website. This article will help determine whether your business would benefit from a website or not.
Defining your Website Mission, Goals and AudienceThis article explores the importance of defining your mission, goals and your targeted demographic, their needs and the benefits they seek.
Choosing a Web Designer
to Meet Your Needs
Choosing a web designer begins with learning about the types of web
design services available.
Choosing A Web Designer
Check-List
Learn how to determine
the most
qualified designer to meet your web design needs with this Web Designer Check-list.
What are the Costs of Building
a Website?
How much should you pay for your web site? Read about pricing web design
services.
Usability - Avoiding User Problems & Defining
User Characteristics
Learn the fundamentals of usability testing and how to make your site 'user friendly'
for optimum customer fulfillment.
Web Site Ideas with Flash
Animation
To Flash or not to Flash. When is it appropriate to use Flash? What type
of web site will benefit from Flash?
Search Engine Optimization (SEO)
Overview - SEO Help Files
In this article we will begin our exploration of how
to increase your chances of landing at the top of an organic search result,
called “search engine optimization” or "SEO".
In this article we will discuss the most important factors that must be addressed to help boost your ranking in Google, Yahoo and MSN as well as the other search engines.
Meta Tags TipsThis article reviews meta tags and their role in search engine optimization.
Link Building CampaignsIn this article we will explore the ever growing importance of Links.
Seo Dos and Don'ts - Search Engine SpamIn the next section we’ll discuss what Spamming the Search Engines entails and why it can be so detrimental to your website success.
Search Engine
Pay for Placement Overview - Pay Per
Click Help Tips
Learn the fundamentals of Search Engine Pay for Placement and Pay
Per Click (PPC) services.
Next, as part of the Pay Per Click Help Tips, we will discuss The Pros and Cons of Paying for Placement.
PPC Campaigns - Google & Yahoo's PPC ProgramsThis article reviews review Google and Yahoo's PPC Programs in more detail...
Submitting Your Web Site to Directories Overview
This section will help you understand the importance of Directories in your link building campaign.
Submitting to Highly Regarded Directories on the WebThis article covers information on submitting to some of the most highly regarded directories on the web.